Centis Stone, Tile & Terrazzo Inc.

Campaign review · September 2026 · Private link

Residential tile installation, presented the way the work deserves.

Everything for the residential tile campaign in one place: the Meta ad set, the landing page the ads send homeowners to, the exact Ads Manager copy, and a copy deck for Davis with every sentence that needs a yes. Every claim comes from centistile.com or your Google listing. Every photo comes from your website.

2ad concepts, 4 placements each
5carousel cards
1landing page with a free consultation form
0prices, promotions or claims that aren't already on your site

Meta ads · Concept A, "Four generations"

The archive photograph from your homepage with the line from your About page. Seventy years of family history is hard to copy.

Concept A, square feed
Feed1:1
Concept A, tall feed
Feed, tall4:5
Concept A, story
Stories and Reels9:16
Concept A, link ad
Link and right column1.91:1

Meta ads · Concept B, "Your home, elevated"

The book-matched shower from your portfolio, framed like a gallery piece, with the headline from your Residential page. Tests the finished room against the family story.

Concept B, square feed
Feed1:1
Concept B, tall feed
Feed, tall4:5
Concept B, story
Stories and Reels9:16
Concept B, link ad
Link and right column1.91:1

Meta ads · Carousel

The landing page as a five-card swipe: the promise, two installation details, the family, and the free consultation.

Carousel card 1
Card 1Your home, elevated
Carousel card 2
Card 2Shower niches
Carousel card 3
Card 3Large format tile
Carousel card 4
Card 4Four generations
Carousel card 5
Card 5Free consultation

Scroll the strip to see the cards in order.

Ads Manager copy and settings

Built from your own website sentences. Nothing outside this block goes into an ad.

Primary text · A, heritage

Four generations, one standard.

Founded in 1953 by Emilio Centis, the company has passed from Emilio, to Dino and Albino, to Dennis and Robert, and now to Davis Centis. Robert, Dennis and Davis handle estimating and project co-ordination.

Tile and stone installation for bathrooms, showers and kitchens. Contact us today for a free consultation and detailed project quote.

Primary text · B, craft

Professional tile installation is as much an art as it is a science.

Curbless showers, shower niches, large format porcelain slabs, in-floor radiant heating and linear drain systems. We offer design consultation on every project.

Proudly serving Sudbury and Ontario since 1953. Request a free consultation.

Primary text · C, the process

From the first consultation to the final finish.

We offer expert advice in choosing which materials are best suited to your project. Estimating and project co-ordination are handled by the Centis family. Our installation team works efficiently, safely, and with a minimum of disruption.

Free consultation and detailed project quote.

Headlines, description, button

  • Your Home, Elevated
  • Four Generations, One Standard
  • Tile and Stone Installation in Sudbury
  • Free Consultation and Project Quote

Description Proudly serving Sudbury and Ontario since 1953.

Button Get Quote

Carousel card headlines use the card text as shown; every card links to the landing page.

Settings to lock at launch

  • Declare the Housing special ad category. Meta's definition of Housing names "housing repairs". Residential tile installation sits close enough that declaring it is the safe choice.
  • With Housing declared, Meta removes age and gender targeting and requires at least a 15-mile (25 km) radius. Target Greater Sudbury by radius.
  • Primary texts A and C run with both concepts. Primary text B runs with Concept A only, so tile-only wording never sits beside the book-matched shower photo. The carousel runs with Primary text A or C. Run A against B for two weeks before a winner is picked.
  • Landing page: the preview link here until launch, then a page on centistile.com. The page matches the ad's promise, a free consultation and detailed project quote.

The Housing call is our reading of Meta's policy text, not a ruling from Meta. If Ads Manager suggests the category at setup, accept it.

Landing page

Where every ad lands. The promise and the project picker first, the craft and the process in the middle, the family and the form last.

How the page is built

  • Your own design system. Cormorant Garamond, DM Sans, the charcoal, cream and gold from centistile.com, so the page and the website read as one brand.
  • Project picker in the hero. A homeowner taps "Curbless showers" and lands on the form with that project already selected.
  • The craft, in your words. The six design features from your Tile Installations page: curbless showers, niches, heating, drains, large format, patterns.
  • How a project runs. Consultation, then estimate and coordination by the family, then installation.
  • Four generations with the archive photograph, and one Google review in full.
  • The form asks for the project type and town, with a consent line and your privacy policy. Mobile gets a sticky call-or-consultation bar.

Copy deck for Davis

Every sentence that is new, shortened, or needs your confirmation, with its source. Mark Approve, Edit or Remove and send it back. Body copy not listed here is word for word from centistile.com. Headlines, labels, FAQ questions and photo captions are new, and all of them are listed below.

WhereSentence as it publishesSourceNote
Hero, adsEstimating and project co-ordination are handled by the Centis family, four generations in the trade.About page titles: Robert, Dennis and Davis Centis, "Estimating & Project Co-Ordination"Confirm this is true for residential jobs
EverywhereThe words "project management" are not used for homes.Your Commercial page offers "design specifications, project management, final walk-through, and service after the sale". The Residential page does not.If homeowners get the same, tell us and we'll add it
ProcessRobert, Dennis and Davis Centis handle estimating and project co-ordination. You receive a detailed project quote.About page titles; "free consultation and detailed project quote" from the Residential pageApprove / Edit
Concept A, carousel, pageThe black-and-white archive photograph, cropped to the four men.Your homepage heritage sectionTell us who is pictured, and confirm it can run in ads
ReviewMike Holler's Google review in full, which names Shelley as his contact.Google, pulled 15 Sept 2026Confirm Shelley is happy to be named
PhotosBook-matched shower, tiled shower niche, two kitchens, mosaic backsplash, stone feature wall with shower, herringbone display, sample displays.centistile.com portfolio and page bannersConfirm each is a Centis installation
Details ledgerSix design features from the Tile Installations page. Two sentences were shortened at a full stop ("...warm, comfortable floors." and "...experienced setters.").centistile.com/tile-installationsApprove
Ads, ATile, terrazzo and stone in Sudbury since 1953.Footer: "Four generations of master craftsmanship in tile, terrazzo, stone, and concrete flooring. Proudly serving Sudbury and Ontario since 1953."Approve / Edit
Ads, B, page heroTile and stone installation for bathrooms, showers and kitchens. (The page hero opens with "Precision".)Tile Installations page and the Residential services list ("Natural Stone")Approve / Edit
Concept B, card 1, heroThe book-matched shower wall photo.Your portfolio file is named "Shower-Quartz-2". The copy beside it says "tile and stone" so it is accurate either way.Tell us the wall material: quartz or porcelain slab
FormYes, Centis Tile & Terrazzo may contact me by phone, email or text about my project. I can withdraw consent at any time.New. Required for consent under CASL.Approve
FormProject types in the dropdown.Tile Installations and Residential services listsAdd or remove any
Page headlinesYour home, elevated. · Tile that transforms. · The details that make a room. · From the first consultation to the final finish. · Four generations, one standard. · Before you begin. · Tell us about your project."Your Home, Elevated", "Tile That Transforms", "Four Generations, One Standard" and "Tell Us About Your Project" are yours. The other three are new.Approve / Edit
Page labelsResidential Tile Installation · Sudbury; How your project runs; Free consultation; Google review; Start with your project; First, Then, FinallyNewApprove / Edit
FAQ questionsWhat does the consultation include? · Is my project too small? · Porcelain or ceramic? · Large tiles or small? · How much does grout colour matter? · How soon will I hear back?New questions. Every answer is your own wording from the Residential, Tile Installations and Contact pages.Approve / Edit
Features introWe offer design consultation on every project, and our team is highly experienced in the technical demands of wet area tile work.Two Tile Installations sentences joined into oneApprove
HeritageFounded in 1953 by Emilio Centis, the company has passed from Emilio, to Dino and Albino, to Dennis and Robert, and now to Davis Centis.Homepage heritage paragraph, shortenedApprove
Photo captionsShower wall with a built-in niche · Kitchen tile floor · Choosing the right tile · Mosaic backsplash · Feature wall and tiled showerNew, describing what each photo showsApprove / Edit
Ad labels and headlinesSudbury · Since 1953; Residential tile; The details; Tile and Stone Installation in Sudbury; Free Consultation and Project QuoteNew, built from your site wordingApprove / Edit
EverywhereNo star rating or review count is shown.One full review reads better than a number at this stage.For information

Where it stands

ItemStateWaiting on
Landing pageBuilt. The form is preview-only.Copy deck sign-off, then the form is connected at launch
Concept A, four placementsFinishedSign-off, and who is in the archive photograph
Concept B, four placementsFinishedSign-off
Carousel, five cardsFinishedSign-off
Ads Manager copyReadySign-off, then account access to load
PhotographyRecommendedPhotos of three to five finished bathrooms and kitchens, shot wide and high resolution, would lift every ad
Live pagePreview on this private linkDecide where the page lives at launch (a page on centistile.com is the simplest)